WWF light bulb advert
Tuesday, February 3, 2009
Tweet. When I talked about why we can't buy our way out of climate change (and why it's misleading and harmful to pretend we can) I should have included a link to this advert by the World Wildlife foundation:
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2 comments:
That's an amazing ad. I've been thinking for a while that we've been taught to put too much emphasis on the 'responsibility' of the consumer/individual. Glad someone is expressing the need to hold government/industry to account - though clearly the onus is still on the 'masses' to create change. But I'll be thankful when the idea that consumer choice is so important passes...
Thanks JP! -(N)
not sure how true this is, but i've heard that WWF has a pretty interesting relationship with industry itself--that they were actually founded by British Petroleum, and own shares in the company (which they apparently sold not long ago). just interesting to note how intertwined things are, and how some well-respected mainstream 'green' charities and initiatives aren't necessarily so straightforward (or transparent) as they might seem.
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