Discussion on SE and climate change

Here's a quick summary of our discussion last week on SE and climate change:

• Greg talked about awareness tools for scientists. Example: a simple recommendation system that feeds you recent publications/datasets you're likely to be interested.
• Aran suggested a new theme to add to the list, which I called Persuasion. We've talked before about improving people's awareness of climate change and their impacts, but never about what SE can do to persuade people to change their behaviour directly.
  
  One suggestion (which may already exist? not sure): a tool to monitor website usage in order to track where in the site people are leaving the site, or what actions on the site they take (e.g. joining a mailing list, donating, etc.). With this information a campaign can tune its conversion pipeline to better convert people over to its cause.
• We had a few additions to the list of idea on reducing emissions: home automation, improving telecommutting and the mysterious "dynamic" insulation idea (I still don't know what that is).
  

Overall the discussion was pretty loose, and wondered far and wide. I'd like to see it more focused, but I'm not sure how we'd do that.

Comments and suggestions very much welcome.